Identity for Sofi Carnevale, a professional makeup artist from Buenos Aires.

Sofi does wedding makeup and also collaborates with fashion brands, preparing models and celebrities for photoshoots and shows. This variety of work requires different types of makeup in terms of style and technique. Sofi easily adapts to the challenge, offering a natural-looking makeup with a distinctive artistic touch to it.

We reinterpreted the essence of Sofi’s style in a bespoke typeface to represent her and her work. It has a lot of contrasts, where thick and thin highlight each other. It might have a geometric feel, but has a soft touch to it. Overall it steps aside from conventions of the industry, making it very distinctive. Based on the typeface we have also built a monogram that supports the identity in different formats ↓

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