Identity for ‘El Rayo’ (eng. thunderbolt), a chain of family-owned department stores in Costa Rica.

In order to keep the business growing, ‘El Rayo’ needed to adapt to modern-day reality. They are planning to enter into a digital world, develop social media, e-commerce and focus on an ever-evolving clientele. They have a lot to say and feel ready to participate more actively in the life of a local community. We helped them to update their logo and symbol and to obtain their own voice, introducing a simple typographic system into the communication ↓


Brand identity for El Rayo a chain of department stores, old logo
Brand identity for El Rayo a chain of department stores, historical logos
Brand identity for El Rayo a chain of department stores, new logo sketch by the client
Brand identity for El Rayo a chain of department stores, new logo by FUERA
Brand identity for El Rayo a chain of department stores, new logo by FUERA
Brand identity for El Rayo a chain of department stores, new logo by FUERA
Brand identity for El Rayo a chain of department stores, new symbol by FUERA
Brand identity for El Rayo a chain of department stores, new symbol by FUERA
Brand identity for El Rayo a chain of department stores, new symbol and logotype by FUERA
Brand identity for El Rayo a chain of department stores, new symbol and logotype by FUERA
Brand identity for El Rayo a chain of department stores, new symbol and logotype by FUERA
Brand identity for El Rayo a chain of department stores, logo brand colors by FUERA
Brand identity for El Rayo a chain of department stores, corporate typeface by FUERA
Brand identity for El Rayo a chain of department stores, storefront design by FUERA
Brand identity for El Rayo a chain of department stores, letterhead communication by FUERA
Brand identity for El Rayo a chain of department stores, corporate clothing by FUERA
Brand identity for El Rayo a chain of department stores, brand price tag by FUERA
Brand identity for El Rayo a chain of department stores, store interior by FUERA
Brand identity for El Rayo a chain of department stores, signage by FUERA
Brand identity for El Rayo a chain of department stores, signage by FUERA
Brand identity for El Rayo a chain of department stores, stationery by FUERA
Brand identity for El Rayo a chain of department stores, stationery by FUERA
Brand identity for El Rayo a chain of department stores, banner by FUERA
Brand identity for El Rayo a chain of department stores, use in digital by FUERA
Brand identity for El Rayo a chain of department stores, brand miscellania by FUERA
Brand identity for El Rayo a chain of department stores by FUERA