Identity and packaging for table wine from Fuendejalón.
Don Ramón is a Spanish Garnacha wine recognized for good quality at a reasonable price. This characteristic makes it an everyday wine in many houses. By the time of the project, there were two designs available on the market. One of them has maintained more or less the same style since the ’70s, and the other one was a contemporary interpretation of it ↓
We started with the idea that as an everyday wine, Don Ramón is as common in the daily life of its consumers as reading newspapers and watching news at the dinner. The metaphor of a newspaper seemed interesting to compare Don Ramón to. There was also a wordplay: in Spanish, a daily newspaper is called ‘diario’, and a wine purposed for everyday use is called ‘vino diario’. Interestingly, these two products are comparable price-wise as well: both cost around 2€. The new label speaks about the essential — the wine inside the bottle and the reason why it is produced ↓